My last article got a lot of traction and went modestly viral in the running community. See what people said about it, and get some more insider information on the whole conversation.
Gah, thanks for the kind words! I feel like there needs to be a middle man between the athletes and the creators to make it easier on the athletes to grab good content. So they can get back to that whole running thing they are so good at.
Great takes! I’m very hopeful to see some of these big brand sponsors do more to support their professional athletes digital brand building. And wanting them to tag us in to support because we agree it’s a massive miss in the market
I think it's such a big opportunity! Brands can really creative direct their athletes' social channels and be collaborative. I would think a lot of pro athletes would love that and be even more committed to representing the brand as a result.
My article notes he is sponsored by Satisfy. He’s a pro ultra runner but didn’t start out that way, he kind of borders both the influencer and athlete cultures which is actually perfect for brands.
Ohh yes I see that now! I think him being under your favorite influencers tripped me up! It makes sense he is both an influencer and a sponsored athlete. Once an athlete is sponsored I don’t really think of them as an influencer. That line definitely blurs. Love the articles!
Gah, thanks for the kind words! I feel like there needs to be a middle man between the athletes and the creators to make it easier on the athletes to grab good content. So they can get back to that whole running thing they are so good at.
Great takes! I’m very hopeful to see some of these big brand sponsors do more to support their professional athletes digital brand building. And wanting them to tag us in to support because we agree it’s a massive miss in the market
I think it's such a big opportunity! Brands can really creative direct their athletes' social channels and be collaborative. I would think a lot of pro athletes would love that and be even more committed to representing the brand as a result.
I thought Max was sponsored? isn’t he with satisfy and cadence? is that as an influencer?
My article notes he is sponsored by Satisfy. He’s a pro ultra runner but didn’t start out that way, he kind of borders both the influencer and athlete cultures which is actually perfect for brands.
Ohh yes I see that now! I think him being under your favorite influencers tripped me up! It makes sense he is both an influencer and a sponsored athlete. Once an athlete is sponsored I don’t really think of them as an influencer. That line definitely blurs. Love the articles!
Glad you are enjoying!
Great background piece on the different types of influencers you’ve encountered
thanks MOM!! <3