Great post. One thing that’s held me back is the longevity factor—and just how saturated the fitness influencer space has become. How many more takes do people really need on eating carbs or how to lift? Then it turns into a race to one-up each other with Ironmans and extreme challenges. I’ve decided to try carving out a space here on Substack that feels more grounded—less about catchy content, more about something real.
Thank you for reading! It's definitely very saturated now, and we see a lot of the same types of posts. I think it's important to carve out your niche and do what feels natural to you and figure out what your POV is. For me, it's writing on Substack and doing fun creative projects that I can share on social media.
The injury rates in runfluencers seems higher than normal; I don't think it's that they don't know what they're doing, I think that it's the drive for great content means more running which leads to injuries.
Yes, I think there's a need to be constantly "producing" instead of recovering, which in 5-10 years from now would seem to lead to pretty bad injuries or burnout.
Accidentally found your link for the post on LinkedIn.
I agree that betting only on trendy niches isn't a good strategy, and influencers should find a more sustainable way if they want to monetize it in the future.
Great post. One thing that’s held me back is the longevity factor—and just how saturated the fitness influencer space has become. How many more takes do people really need on eating carbs or how to lift? Then it turns into a race to one-up each other with Ironmans and extreme challenges. I’ve decided to try carving out a space here on Substack that feels more grounded—less about catchy content, more about something real.
Thank you for reading! It's definitely very saturated now, and we see a lot of the same types of posts. I think it's important to carve out your niche and do what feels natural to you and figure out what your POV is. For me, it's writing on Substack and doing fun creative projects that I can share on social media.
The injury rates in runfluencers seems higher than normal; I don't think it's that they don't know what they're doing, I think that it's the drive for great content means more running which leads to injuries.
Yes, I think there's a need to be constantly "producing" instead of recovering, which in 5-10 years from now would seem to lead to pretty bad injuries or burnout.
100% accurate
Hi Allison,
Accidentally found your link for the post on LinkedIn.
I agree that betting only on trendy niches isn't a good strategy, and influencers should find a more sustainable way if they want to monetize it in the future.
thank you for reading and sharing your thoughts!