Interesting article. I have been a WHoop member for nearly 6 years but have decided to move away for many of the reasons you set out. I just wanted the metrics in a simple and reliable way to support my training and health and have no interest in which famous folk wear the band, just the basic data. The new model is too confusing and less focused on what I need. Plus there is the lack of trust…i don’t want to pay a hefty sum each month only to find the rules will be changed on me at some point down in the future.
Thanks for sharing your feedback! I'm sure you've seen a ton of changes being a WHOOP member for 6 years. For a company growing so rapidly and constantly needing to show ROI to investors, that's just the reality of what will happen to the business model. The optics are super important for WHOOP too, so that's why they do have all the celebrities and VIPs.
Great article, I think you captured the whole marketing mishap picture
Interesting article. I have been a WHoop member for nearly 6 years but have decided to move away for many of the reasons you set out. I just wanted the metrics in a simple and reliable way to support my training and health and have no interest in which famous folk wear the band, just the basic data. The new model is too confusing and less focused on what I need. Plus there is the lack of trust…i don’t want to pay a hefty sum each month only to find the rules will be changed on me at some point down in the future.
Thanks for sharing your feedback! I'm sure you've seen a ton of changes being a WHOOP member for 6 years. For a company growing so rapidly and constantly needing to show ROI to investors, that's just the reality of what will happen to the business model. The optics are super important for WHOOP too, so that's why they do have all the celebrities and VIPs.