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5 Reasons Why Photographers Are Low-Balled In The Running Industry
Running is booming and there’s a constant need for creative assets. So why are budgets sometimes so slim, and what challenges do digital marketers face…
Jun 23
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Allison
19
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5 Reasons Why Photographers Are Low-Balled In The Running Industry
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May 2025
The Longevity of The Runfluencer
Running brands look towards influencers to drive impressions and sell product. But how long of a runway do influencers really have?
May 28
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Allison
47
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Not A Conversational Pace
The Longevity of The Runfluencer
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WHOOP: The Best Wearable in the World That Still Seems to Have a Communication Problem
Here’s my take on the new 5.0 launch as someone who managed marketing communications for WHOOP for almost 6 years.
May 15
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Allison
9
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Not A Conversational Pace
WHOOP: The Best Wearable in the World That Still Seems to Have a Communication Problem
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3
February 2025
The Speed Project Still Isn't For Sale
I sat down with TSP founder Nils Arend to talk about brand partnerships within running, the growth of the sport, and the future of the world’s most…
Feb 25
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Allison
55
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Not A Conversational Pace
The Speed Project Still Isn't For Sale
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January 2025
Influencers vs. Athletes: Part 2
My last article got a lot of traction and went modestly viral in the running community. See what people said about it, and get some more insider…
Jan 31
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Allison
126
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Influencers vs. Athletes: Part 2
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27
What Does It Mean to Invest in Women’s Performance?
Investing in women's performance is more than just running targeted ads to a female demographic. See what it really takes to create a strategy that will…
Jan 21
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Allison
58
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Not A Conversational Pace
What Does It Mean to Invest in Women’s Performance?
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This is Not A Conversational Pace.
Jan 19
•
Allison
1
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Not A Conversational Pace
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