Not A Conversational Pace

The Women Who Wore Pink

How two running influencers sparked debates during the New York City Marathon, while solidifying the playbook for runfluencers winning the content…

Nov 17 • 

Allison

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September 2025

On Injuries, Doping Scandals, and Healthcare: What Role Do Sponsors Play in Pro Running?

In the aftermath of Joyline Chepngeno's OCC win and failed drug test, valid questions were raised. What can we learn?

Sep 25 • 

Allison

10

2

From Getting Laid Off To Getting A New Dream Job. Here's How I Beat Imposter Syndrome And Secured My Career In Sports Marketing.

The job application process is exhausting and non-linear. Here's how I stayed resilient, battled demons, and found my way back into the running…

Sep 3 • 

Allison

48

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August 2025

Community Trends in Running: Performative vs. Lasting Impact

Community in running is important. It’s what makes running, running. How can brands leverage community in a meaningful way, while growing their…

Aug 13 • 

Allison

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8

5

June 2025

5 Reasons Why Photographers Are Low-Balled In The Running Industry

Running is booming and there’s a constant need for creative assets. So why are budgets sometimes so slim, and what challenges do digital marketers face…

Jun 23 • 

Allison

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8

5

May 2025

The Longevity of The Runfluencer

Running brands look towards influencers to drive impressions and sell product. But how long of a runway do influencers really have?

May 28 • 

Allison

48

8

5

February 2025

The Speed Project Still Isn't For Sale

I sat down with TSP founder Nils Arend to talk about brand partnerships within running, the growth of the sport, and the future of the world’s most…

Feb 25 • 

Allison

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10

4

January 2025

Influencers vs. Athletes: Part 2

My last article got a lot of traction and went modestly viral in the running community. See what people said about it, and get some more insider…

Jan 31 • 

Allison

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What Does It Mean to Invest in Women’s Performance?

Investing in women's performance is more than just running targeted ads to a female demographic. See what it really takes to create a strategy that will…

Jan 21 • 

Allison

61

10

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Coming soon

This is Not A Conversational Pace.

Jan 19 • 

Allison

1